As a presentation designer, I am always looking for new and creative ways to tell a story through design. My latest project was an exciting opportunity to creatively direct the visual identity for a personal brand's presence on social media (IG, LinkedIn, Twitter).
The first aspect of the project was to design a series of information design carousels that would effectively communicate the personal brand’s messaging and key communication pillars: stoicism, business strategy or human potential. I worked closely with the client to understand their goals and objectives and to develop a visual language that would bring their brand to life. Through the use of typography, color, and imagery, I was able to create a series of eye-catching carousels that effectively communicate the brand’s messaging.
The next phase of the project was to create a visual identity for the personal brand through photography. I was tasked with capturing images that would represent the brand’s personality and values. I worked with the client to choose locations, props, and outfits that would visually communicate the brand’s story. The result was a series of stunning images that brought the brand to life and effectively communicated the client’s unique personality.
The final phase of the project was to find a way to bring all of the design elements together in a cohesive manner. I was able to do this by working closely with the client to develop a consistent visual language that would unify all of the design elements. From the color palette to the typography, I worked to create a visual identity that was consistent across all aspects of the project.
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