World of Zing is the home of craft bottled cocktails - an industry that shows increased demand from both direct consumers that developed new habits at home, as well as retailers, willing to bring novelty to their selection.
Launched in 2014 by ‘flavour guru’ Pritesh Mody, World of Zing aims to bring exciting moments of mixology and cocktail innovation to a wider audience, becoming recognised amongst Europe's most innovative cocktail businesses.
Working closely with the founder, I aided the design of the pitch deck - getting inspiration from product labels and existing photography, aimed at raising funds in order to support exponential growth.
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